UK: Cluster partnership generates increased demand for Welsh crab

Published 2021년 4월 2일

Tridge summary

A partnership between Môn Dressed Crab and Mermaid Seafoods, both Welsh seafood businesses, has led to a significant increase in demand for Welsh crab in North Wales during the COVID-19 pandemic. The collaboration, facilitated by the Wales Seafood Cluster, a project aimed at fostering collaboration among seafood companies, has allowed Môn Dressed Crab to expand its customer base and maintain sales during the lockdown. The partnership has also shown a growing preference for local crab among consumers, benefiting both businesses. The Wales Seafood Cluster supports seafood businesses with training, trade events, and one-to-one support, playing a crucial role in the resilience and growth of the industry during challenging times.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

A collaboration created by two seafood businesses during the COVID-19 lockdown has led to a surge in demand for Welsh crab from consumers in North Wales, in the United Kingdom.Anglesey-based producer Môn Dressed Crab has joined forces with Llandudno-headquartered wholesaler and fishmonger Mermaid Seafoods to expand the home market for the shellfish. Both businesses are members of the Wales Seafood Cluster, a Cywain-led project that facilitates collaborative working among seafood companies.“This collaboration between Môn Dressed Crab and Mermaid Seafoods is a great example of the Cluster working in practice, as by working together, they have expanded their customer base and proved that there is an increasing demand for Welsh crab and seafood,” North Wales Seafood Cluster Manager Nia Griffith said.As a five-year-old small family business reliant on supplying local restaurants and eateries, the onset COVID-19 pandemic proved difficult to navigate, according to founder Tracey Hodson, ...

Source: Seafoodsource