CO: A new win-win cooperation model opening up with the fishing village project

Recently, domestic and foreign companies have been actively adopting a new business strategy linked to ESG (Environment, Social, Governance) management and the shared value creation (CSV) model. This goes beyond traditional corporate social responsibility (CSR) activities and sees solving local problems as an opportunity for corporate growth. For example, the company Nongshim runs the 'Cheongnyeon Sumi' program, which provides farming technology support to young farmers and uses the harvested Sumi potatoes as food ingredients in its representative snack products. It also supports young beekeeping farmers with smart beekeeping equipment and mentoring, and purchases their honey to use in new honey-baked products. McDonald's 'Changnyeong Garlic Burger', which uses garlic from Changnyeong County, Gyeongnam, is a successful example of locoism, diversifying the sales channels for local specialty products and enhancing the company's brand image. To realize such cases in fishing villages, ...