Coffee consumption in China grows more than 60%

Published 2021년 11월 16일

Tridge summary

China's demand for coffee is on the rise, particularly among urban areas and young people, with an annual growth rate of 15% as of 2021, according to the China Coffee Association. The instant coffee segment is leading the market due to its convenience. Despite the COVID-19 pandemic, coffee consumption in China reached 3.7 million bags from October 2020 to April 2021. The country relies heavily on imports, with a 75.3% increase in coffee import turnover in the first nine months of 2021 compared to the same period in 2020. Major coffee suppliers to China include Guatemala and Ethiopia. The Import-Export Department suggests that to increase market share in China, Vietnam's coffee industry should focus on innovation, product packaging, and quality improvement.

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Original content

Tea is still China's traditional drink, but China's demand for coffee continues to grow, especially in urban areas and young people, according to the Import and Export Bureau. The instant coffee segment holds a significant share of the market thanks to its ease of use. Rising household spending, changing lifestyles and acceptance of Western cultural trends by middle-class consumers have all contributed to an increase in demand for instant coffee across the country. According to the China Coffee Association (CCAB), the country's coffee consumption is growing at an annual rate of 15%. According to Mordor Intelligence, the Chinese coffee market is forecasted to achieve an average growth rate of 10.15% in the period 2021-2026. The COVID-19 epidemic did not reduce the demand for coffee, because people turned to more home consumption. In the first 6 months of the 2020-2021 crop year (October 2020 to April 2021), China's coffee consumption reached about 3.7 million bags of 60 kg coffee. ...

Source: Vietnambiz