The article reports a decrease in the price of raw coffee in Vietnam, with current prices ranging from 30,200 to 31,000 VND per kilogram. It highlights the need for the coffee industry to restructure, specialize, and use advanced technologies to meet the government's target of achieving US $6 billion in export turnover by 2030. The article also emphasizes the opportunities presented by new generation FTAs like EVFTA and CPTPP for coffee producing, processing, and exporting enterprises in Vietnam.