The Moroccan government has imposed a ban on the export of potatoes, onions, and tomatoes to West Africa due to a surge in prices, attributed to adverse weather conditions that have affected crop yields. The cold snap has disproportionately affected Morocco, leading to a decrease in production and an increase in the cost of fruits and vegetables, with over 90% of agricultural output intended for export. The situation is worsened by a drop in imports from Spain and Portugal and the devaluation of the Egyptian currency, favoring Egyptian exporters. However, Moroccan exporters, including DMB & CO, are experiencing a boost in demand from Europe, with prices of blueberries and raspberries significantly rising due to high demand and low supply. Despite the drought, the soft fruit sector is not greatly affected, and Morocco is poised to increase its export capacity, seeking to stabilize the market through increased cooperation with European importers and by expanding its greenhouse area in Agadir.