Colombia has started exporting paprika to the US, becoming the 109th fresh agricultural product to receive approval for the US market. The first shipment, leaving from Colombia, was grown in the municipality of El Dovio, Valle del Cauca, by Pimentonera Santa María and dispatched by Clasifruit. The US imported approximately US$1,943 million of this product in 2021, with Mexico and Canada being the main suppliers. This initiative is expected to create over 100 direct jobs and is seen as a significant opportunity for Colombia to establish itself as a new paprika exporter to the US market.