Colombian banana: Competing for space on the European shelf

Foreign sales of bananas are going through a moment of uncertainty: the strong production in Ecuador and the weakening of the economy of the European Union, the main destination for Colombian fruit, have the sector under an unclear outlook for 2024. Thus Bancolombia's economic analysts warned this, according to whom the European economy is weak, which means uncertainty for the fruit market. “The European Union (EU) is the main destination for Colombian bananas, therefore, any impact on the economy in this market can alter demand, and precisely a perspective of low growth of the Gross Domestic Product, and a fairly high inflation, is observed. persistent compared to that of the United States,” they said. In fact, according to Dane, shipments abroad of fresh or dried bananas (including plantains) from Colombia decreased 20.9% between January and September 2023 (totaling US$627 million), compared to the same period of the previous year (US$792 millions). And as for the EU, its ...