Colombian banana sector closes 2024 campaign on a positive note

(Agraria.pe) Colombia's banana sector is set to close the year on a high note, according to the Colombian Banana Growers Association (Augura), which represents 70% of the country's banana export hectares. "However, the year also presented significant challenges that required resilience and adaptability from both producers and companies," says Dr. Emerson Aguirre Medina, president of the association. He says that in terms of achievements, Colombian banana exports have shown consistent growth, reaching record levels in key markets such as the United States and Europe. "This result is the fruit of Augura's ongoing efforts and the producers' dedication to positioning the fruit, defending the interests of the sector and strengthening the markets. In addition, producers have constantly invested in quality, innovation and sustainability in production processes. The Colombian banana sector is a global model that has influenced consumer preferences and importer demands, which has led ...