The Department of International Trade Promotion (DITP) in Thailand is hosting an online business matching activity to connect Thai fruit exporters with international buyers, importers, and distributors from countries such as China, Singapore, Indonesia, India, UAE, US, Argentina, and Spain. The goal is to boost the value of fruit trade negotiations to at least 1,840 million baht and provide a market for farmers affected by the COVID-19 pandemic. This initiative is part of the Ministry of Commerce's efforts to promote quality agricultural products and support farmers by addressing the challenge of finding markets for the large fruit production. The DITP expects the event to enhance international sales of Thai fresh and processed fruits, which in 2020 reached 104,257 million baht, marking a significant increase from the previous year.