US consumers seek value-added seafood products

Consumers are becoming increasingly concerned with product sourcing, health benefits, environmental impact and more. In the store, shoppers are searching for more value-added seafood products. To take a deep dive into consumer demand for value-added seafood, The National Provisioner consulted with Rasmus Soerensen, chief commercial officer for raw materials supplier American Seafoods. American Seafoods, the world's largest at-sea processor of wild Alaska pollock, sees great potential for this protein, noting wild Alaska pollock’s ability to meet a variety of consumer demands for value-added seafood attributes. Soerensen noted the generational appeal of wild Alaska pollock. “Especially the younger seafood consumers are more concerned about eating healthy, about eating correctly, and also about leaving the least-possible impact on the planet in the food production, and wild Alaska pollock has a great profile there that’s being more appreciated now than ever,” Soerensen said. “For us ...