The cool start of summer in Russia did not reduce the demand for soda

Published 2022년 7월 5일

Tridge summary

Hot weather in Russia has led to an increase in sales of beverages such as beer, soda, water, and ice cream, with beer sales increasing by 13% in June and revenue growing by 29%. However, the overall beer consumption in Russia has decreased by 3.5% due to the departure of multinational companies and high import prices. The demand for traditional Russian drink kvass is not yet growing as expected, with sales falling in retail stores but increasing in online trade. The seasonality of kvass is more pronounced compared to beer, and it is believed that sales will continue to grow in all channels.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The hot summer season in central Russia started a little later than usual, but soda and beer sales began to grow even in cold May, industry experts told RIA Novosti. At the end of June, due to the onset of hot weather, the demand for ice cream, water and other soft drinks in Russia increased significantly, retail representatives told RIA Novosti earlier. But the seasonal demand for beer and soda has already been felt throughout this month, which has generally not been excessively hot. "In June, the average number of sales (in checks, compared to June 2021 - ed.) of a beer outlet increased by 13%. The average check amounted to 375 rubles in June, which is 15% higher than last year," the source said. IT-company "Evotor" based on data from 850,000 smart terminals in non-chain stores in the regions of the Russian Federation. In turn, the average revenue of beer shops increased by 29% compared to June last year. "We feel the growth in demand. Despite the cold May, our sales volumes ...

Source: Milknews