The cooperative of producers in Aranguren, in Entre Ríos, has been developing for over a decade a diversified strategy to support its more than 700 associated producers, combining alternative crops such as rapeseed with an innovative integration model in pork production. Marcelo Pagliaruzza, manager of the entity, detailed in an interview with Bichos de Campo both the work on the revaluation of rapeseed and the strong growth of the pork business. "We developed the rapeseed. We started with the cultivation of rapeseed in the 2010/11 campaign. We were preceded by previous problems of market intervention during the Kirchnerism so we developed alternative crops like rapeseed," he recalled. In those early years, commercialization was a limitation, but the scenario changed over time. "At one point there were problems with commercialization, there was only one buyer, then he withdrew. But today I would say that it has become commoditized..."