Sapa, Vietnam, the country's largest salmon farming area with nearly 300 facilities and an annual output of approximately 800 tons, is facing significant challenges due to drastic price drops in salmon. The price fall, attributed to the COVID-19 pandemic's impact on tourism and the aquaculture sector, has led to a severe decline in revenue for farmers and processors, with prices plummeting by 60-80%. This has resulted in financial difficulties for many farmers, forcing some to cease operations. To mitigate losses, farmers are exploring value-added products like smoked fish and salmon pate. Meanwhile, the industry seeks support to recover and expand market reach, with a focus on product diversification and quality control to compete with imported salmon.