The crayfish industry in China is facing a challenge of oversupply due to warmer temperatures leading to an early start to the season and higher than average yield. This has resulted in a drop in prices, impacting farmers' profits. To address this, businesses are investing in cold chain logistics and deep processing centers to extend the sales period and increase production efficiency. There is also a shift towards integrated rice-crayfish farming to boost production and income for farmers. However, the industry is grappling with product homogeneity as most processing companies focus on specific parts of the crayfish, with calls for more research cooperation to innovate products and marketing strategies.