The Peruvian agro-export sector consolidates its presence in the niche of processed Capsicum, highlighting canned piquillo pepper as a key growth driver, although still exposed to the changing dynamics of the global market. The performance of Peruvian piquillo will depend on its ability to balance volume and value, transitioning from a price-based competition to a positioning based on quality, sustainability, and food safety, as reported by FreshFruit. At the macroeconomic level, the global trade of peppers (sweet and hot) reached an approximate value of $7.5 billion during 2024, maintaining sustained growth. The participation in this market is concentrated in agro-industrial powers with large-scale models: Mexico (23.9% of the total value), Spain (22.8%), Netherlands (15.5%), Canada (8.0%), and the United States (5.2%). These five countries concentrate nearly 75% of the total export value. The international context in 2025 is marked by climatic volatility and phytosanitary ...
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