Crunchy and sweet Inje apples sell out in 35 minutes on public home shopping channel

(Inje=Yonhap News) Reporter Park Young-seo = Inje County, Gangwon Province's representative agricultural product, apples (Fuji), recorded a sell-out in the last home shopping broadcast of the year. According to Inje County on the 25th, about 35 minutes after the start of the broadcast on public home shopping on the 22nd, all 2,565 sets were sold. The county offered special grade apples (5 kg, 18-20 pieces) at 39,900 won, a 6,000 won reduction from the original 45,900 won. To ease the burden on consumers, 70% of the delivery fee was supported, and the producing farms adjusted the unit price for delivery. Inje Agricultural Special Products Distribution Corporation, which distributes the apples, participated with minimal profit to establish a reasonable price structure. Inje apples recorded stable sales results in the previous two home shopping broadcasts. In the first broadcast on November 25, 1,387 sets were sold, and in the second broadcast on the 8th of this month, 1,551 sets were sold. Including the third broadcast, the cumulative sales performance for the year is 5,499 sets. Revenue reached approximately 203 million won. Inje apples are grown in a clean, high-altitude climate with a large diurnal temperature range, resulting in firm flesh and excellent storage properties. The balance of sweetness and acidity is also excellent, earning praise from consumers. The county plans to continue to systematize the entire distribution process, from broadcast planning to volume composition, quality control, and post-customer response, by comprehensively reviewing the characteristics and supply conditions of each item. Kim Seon-ik, Director of the Distribution and Livestock Division, said, "In addition to administrative support, the collaboration between producing farms and distribution corporations has led to a stable price structure and sales performance" and "We will continue to provide support so that local agricultural products can secure competitive sales channels."