The Vietnamese dairy market is expected to grow at a rate of 9.4% from 2024 to 2032, with milk production reaching 2.53 billion kg by 2028 and per capita consumption reaching 20.7 kg by 2024. The industry has about 200 operating enterprises, with leading domestic enterprises holding 75% of the market share and foreign enterprises the remaining 25%. To compete, businesses are investing in product research, expansion, branding, and pricing strategies. Technological advancements, including biotechnology and digital technology, are also playing a key role in the industry's development. Small and medium enterprises are facing challenges to compete but are finding ways to survive by focusing on specific products and niches. Export potential is high due to free trade agreements, with Vietnamese dairy products receiving numerous awards and certifications globally.