Dairy proteins and whey are highlighted in 2020

Published 2021년 6월 9일

Tridge summary

In 2020, dairy proteins, especially whey, saw a significant surge in new product launches, with 7,409 products introduced globally, setting a new record. This represents a 13.9% annual growth rate from 2015 to 2020, outpacing plant proteins. Milk products also saw a notable increase, with 9,413 products launched. The United States, China, Germany, the United Kingdom, and Brazil were the leading markets for these products. The sports nutrition category was the top segment for whey protein products, but they were also incorporated into various other categories like babies and children's food, cereals, bakery items, and desserts. The US Dairy Export Council emphasizes the sustainability and environmental efforts of the US dairy community, aligning with the growing demand for healthier and more sustainable food options.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

According to a new blog by Kara McDonald of the US Dairy Export Council (USDEC), whey proteins broke new launch records in 2020 with 7,409 new products launched worldwide. Consumers benefit as the range of products with dairy protein ingredients continues to grow, offering many consumption options. Tracking data from Innova Markets Insights' Innova database will state that this growth trajectory is on the upside. As described in the infographic released by the USDEC, launches with whey protein products last year almost doubled compared to 2015. This represents a double-digit annual growth rate (13.9%) from 2015 to 2020, demonstrating that food industries are leveraging these nutritional and functional ingredients to fuel innovations that meet consumer desires. Milk also broke previous year records, reports McDonald, reaching 9,413 products in 2020, a CAGR of 3.7% from 2015 to 2020. Aggregate dairy protein product introductions surpassed plant proteins in 2020 by more than 3,000 ...

Source: Milkpoint