The article, drawing on Nielsen data, highlights a slight increase in average prices not sufficient to offset volume drops in the cow’s dairy sector. Specifically, cow's milk expenditure fell 0.1%, with a 6.6% decrease in spending and a 1.9% drop in volumes. Semi-skimmed milk was a key contributor to this decline. In contrast, whole milk saw a 2.3% rise, attributed to more buyers and increased purchasing frequency.
Cow's cheese experienced growth, with a 3.7% increase in volumes and a 3.6% rise in spending, led by cheddar which saw a 3.9% surge in volumes sold. Cow's butter volumes fell by 3.5%, but this was offset by a 5.7% rise in block butter. Plant-based spreads attracted more volumes, likely due to switching from cow’s butter. Cow's dairy products like yoghurt, yoghurt drinks, and fromage frais experienced growth, with standard plain yoghurts seeing the fastest growth at 21.7%. Cow's cream also experienced growth, driven by existing shoppers buying more.