Danmarks Statistik has reported a significant surge in the sales of organic fruits and vegetables in Denmark over the past four years. The sales of organic strawberries, lettuce, cucumbers, and potatoes have doubled, while the consumption of organic potato, fruit, lettuce, and cabbage has tripled. Michael Langberg, the marketing director of the organic farming association Økologisk Landsforening, attributes this trend to the preference for pesticide-free food and the growing demand for locally sourced, environmentally friendly products. Organic fruits and vegetables now account for 24.7% and 22.7% of the market share for fruits and vegetables, respectively, with organic carrots leading at a 45.2% market share.