Demand for beef and turkey meat in Russia is growing – experts

Published 2025년 1월 14일

Tridge summary

In 2024, Russia experienced a 2-2.5% increase in meat product consumption, with the total consumption per person reaching 83 kg per year. Despite a slight decrease in retail sales of raw meat by 1.3% over the first eleven months, there was a notable shift in consumer preferences. Both beef and turkey saw a significant increase in demand, with sales growing by 7% and 2% respectively. In contrast, chicken and pork sales declined by 1.9% and 2.7% due to consumers opting for semi-finished or finished products. The growth in beef and turkey sales was attributed to their perception as healthier options, higher wages, and a trend towards diversifying food choices. Meanwhile, pork consumption, although slightly down in the raw meat category, is on the rise when considering processed pork products.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Consumption of meat products in the country as a whole increased by 2-2.5% in 2024 In Russia, the most popular categories in the retail sale of raw meat were turkey and beef, Kommersant writes. Sales of raw meat at retail for January-November 2024 decreased by 1.3% year-on-year in physical terms, according to calculations by the analytical company Nielsen. The decrease in demand is visible in the categories of chicken meat (by 1.9% year-on-year) and pork (by 2.7%). At the same time, beef and turkey, on the contrary, showed an increase of 7% and 2% year-on-year, respectively. According to preliminary estimates by the Association of Retail Companies (AKORT), consumption of meat products in Russia as a whole in 2024 amounted to 83 kg per person per year, an increase of 2-2.5% compared to the previous year. AKORT Presidium Chairman Igor Karavaev believes that additional demand for turkey stimulates its perception as a dietary product. "Healthy lifestyle products have become one of the ...
Source: Specagro

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