The SberMarket online food delivery service has reported a significant surge in the demand for plant-based milk alternatives in Russia, with a 123% increase over the past year. Despite the higher cost, natural milk is not a factor in the purchasing decision. Coconut drinks are currently the most popular, followed by soy, almond, and oat varieties. The Alpro brand dominates the market, but retailers like Metro Chef and Okay are also gaining popularity with their private label products.