Demand for plant-based milk analogues is growing in Russia

Published 2022년 6월 3일

Tridge summary

The SberMarket online food delivery service has reported a significant surge in the demand for plant-based milk alternatives in Russia, with a 123% increase over the past year. Despite the higher cost, natural milk is not a factor in the purchasing decision. Coconut drinks are currently the most popular, followed by soy, almond, and oat varieties. The Alpro brand dominates the market, but retailers like Metro Chef and Okay are also gaining popularity with their private label products.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Coconut drinks are the most popular The SberMarket online food delivery service has analyzed the popularity of plant-based milk analogues in Russia. The results showed that Russians are consuming more and more alternative drinks: in the last year alone, demand has grown by 123%. According to the service, since July 2020, the consumption of plant-based milk analogues has increased 4.5 times. At the same time, the price is not a decisive factor when buying: the cost of alternative drinks is higher than that of natural milk. But the demand for them continues to grow from quarter to quarter. Today, one package of a vegetable drink on average costs the buyer 158 rubles. 30 kop. Most Russians love coconut drinks. They have consistently remained the most popular since July 2020, losing only once to oatmeal. Soy is now in second place, followed by almonds. Oats are located on the fourth line. Closes the top five hazelnut drinks. Most often, Alpro brand products are purchased, followed by ...
Source: Specagro

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