The olive oil company Deoleo has increased its olive oil sales in the hospitality sector by 30% over the last year, as part of its strategy to strengthen its presence in the market.
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The olive oil company Deoleo has increased its sales of olive oil in the hospitality sector by 30% over the past year, as part of its commitment to strengthen its presence in that sector, the company pointed out this Tuesday. The company has launched a national plan that has already trained various distributors and intermediaries from Spain about the attributes of the oil and its kitchen technician, from frying performance to the impact on the final flavor. According to a statement, the growth in sales in the hospitality sector aligns with Deoleo's strategy to prioritize the quality, origin, and correct presentation of the oil to the consumer. In parallel, the olive oil company is promoting initiatives, such as the inclusion of the tamper-evident cap in various formats that guarantees the authenticity of the product in the restaurant and the ...