A meeting led by Mr. Apai Suttisang, Deputy Permanent Secretary of the Ministry of Agriculture and Cooperatives, brought together stakeholders to discuss strategies to address the beef market's challenges. The meeting focused on developing a comprehensive cost structure of the beef supply chain to address pricing issues, enhancing marketing efforts, combating smuggling, promoting the use of animal identification tags, and boosting food security. It also touched on the need to review import procedures for cattle and buffalo from Myanmar. The meeting highlighted an uptick in the number of beef cattle farmers and the growth in beef cattle and domestic demand in Thailand, alongside significant exports of live cattle and beef products to neighboring countries.