Domestic enterprises face escalating competition at home in 2026

Source: vnbusiness.vn The escalating competitive concern by 2026 is not only for the Vietnamese steel industry but also predicted to continue putting pressure on domestic businesses in other important sectors. Take the consumer goods industry as an example. The competitive pressure is increasingly unpredictable for domestic businesses in light of the concern over low-priced imported goods from China that will continue to flood into Vietnam. Moreover, in the report on the outlook for the Vietnamese consumer goods industry by 2026 released in December 2025, the analysis division of Guotai Junan Securities pointed out the impact on prices after the trade agreement framework with the U.S. Specifically, Decree 73/2025/ND-CP on exempting import tax on goods from the U.S. brings some impacts on domestic businesses and consumers, particularly in the automotive, energy – input materials, and high-end agricultural sectors. In particular, U.S. cars are subject to a tax reduction from a very ...