John van Laethem is introducing new, pesticide-free products, including ginger, pequino, and mallow flower, in the Belgian market from his own greenhouse in V Leesbeek. The ginger has a unique taste and will be sold along with the leaves. The project is focused on a niche market and is not yet profitable on a large scale, but the company prioritizes ecological footprint reduction. For more information, you can visit the Van Laethem website or blog.