Vietnam is leveraging its competitive advantage in dragon fruit exports, with China, Thailand, and Indonesia being the primary markets, and India showing great potential due to its large population and demand for the nutritious fruit. However, successful exporting to India requires understanding its lower price expectations and thorough market knowledge. The Covid-19 pandemic has presented additional challenges, but also led to a 10% increase in dragon fruit production in Vietnam. In 2015-2020, exports to India significantly rose, and though facing transportation issues due to the pandemic, there is optimism for the future with plans to boost exports through market connection and brand building.