Drought does not stop the Sicilian PGI Red Orange: The 2024/25 harvest and marketing campaign begin in Italy

Good production numbers in 2023/24, but market damaged by unequal imports from other countries The season that will begin at the end of December for the IGP Sicilian Red Orange looks encouraging and it was not a given given the major drought problems of this year. "The great sacrifice made by the members of the Protection Consortium, who heroically managed to guarantee irrigation and therefore a good size and quality of the product, we hope will be repaid - explains the president of the Protection Consortium, Gerardo Diana - but what is valid once again on the market is of course the brand, the IGP. Protected geographical indication that the Protection Consortium has made over the years a successful brand known throughout the world, synonymous with a healthy and sustainable product". Marketing will officially begin on December 27 and the IGP Sicilian Red Orange is already preparing for the national communication campaign. A year, as mentioned, that presents itself with great ...