The article highlights the significant increase in durian prices in Vietnam's Mekong Delta region, with some varieties doubling in price due to high export demand and a decrease in supply. The expansion of the consumption market has led to a boost in foreign currency earnings for the country and improved income for farmers. The signing of protocols to export fresh and frozen durian to China has played a crucial role in this price surge. In 2023, Vietnam exported about 500,000 tons of fresh durian to China, generating 2.3 billion USD, and is on track to reach 3.2 billion USD in durian export revenue for the year by the end of October 2024. The article emphasizes the benefits for farmers and businesses with the export of frozen durian, given its longer shelf life and lower transportation costs, as long as they comply with China's strict product quality standards.