As of April 25, 2024, durian prices in Vietnam vary across regions, with Beautiful Ri6 durian priced at 88,000 VND/kg in the Southwest and 70,000 - 83,000 VND/kg in the Southeast and Central Highlands. Thai durian is priced at 115,000 VND/kg in the Southwest and 85,000 - 90,000 VND/kg in other regions. In the first quarter, durian exports reached nearly 57,000 tons, valued at 253 million USD, making it the most valuable fruit in the industry. Over 90% of these exports were fresh durian to China, with significant growth in exports to Thailand, Japan, Korea, Portugal, and the Netherlands.