On February 26, 2024, the domestic market saw a fluctuation in durian prices, with Thai durian increasing and Ri6 durian decreasing. The highest price for Thai durian reached 200,000 VND/kg in the Southwest region. In China, the demand for durian has surged, with imports growing by an average of 27.8% from 2019-2023. Vietnamese durian has been gaining market share, increasing from 5% in 2022 to 34.6% in 2023, and is expected to dominate the market in the future. However, the industry faces challenges in building a brand and increasing international recognition.