The article provides insights into Barilla's durum wheat purchasing strategies and its support for the durum wheat market, highlighting Turkey's growing role as a significant exporter. Barilla, traditionally sourcing wheat for the Italian market from Italy, also buys from abroad for its international products, blending grains from various origins. Despite challenges leading to a decline in Italian durum wheat areas, Barilla is committed to supporting local production through supply chain contracts. The piece also discusses the importance of Euronext futures in enhancing market transparency and managing volatility, countering the notion that such tools merely fuel speculation. Barilla's positive experience with soft wheat futures underscores the benefits of these instruments for all market participants, from farmers to the processing industry.