Economic downturn causes Vietnamese to drink less beer

Published 2023년 10월 2일

Tridge summary

The economic downturn in Vietnam has resulted in lower beer consumption as people prioritize spending on essential needs. Vietnam's exports have also fallen for six consecutive months due to weak global demand and uncertainty in China's economic recovery. The decline in beer consumption has affected the country's beer production industry and overseas brewers, leading to decreased revenue for major beer companies like Saigon Beer and Alcoholic Beverage Company, Hanoi Beer and Alcoholic Beverage Company, and Heineken.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

(Bloomberg) -- Vietnamese are consuming less of their favorite beverage, beer, as a result of the economic downturn, prioritizing budgeting for daily necessities. Due to weak global demand and uncertain prospects for China's economic recovery, Vietnam's exports, whose economy is dominated by manufacturing, have fallen for six consecutive months. Total exports in the first nine months fell 8.2% year-on-year. While Vietnam's inflation rate remains relatively low, at no more than 3%, the weakening economy worries most Vietnamese and prompts them to tighten their belts. Pham Thuy Trang (48), a hairdresser in Ho Chi Minh City, said: "I told my husband to drink less beer. Now the cost of living is increasing, so we must reduce buying unnecessary things." She is saving money to buy food, health care and electricity. Waiting for payment. Data from S&P Global Market Intelligence showed that Vietnamese companies were reluctant to hire more workers amid weak demand, leading to a slight ...
Source: Zaobao

Would you like more in-depth insights?

Gain access to detailed market analysis tailored to your business needs.
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes. To learn more about our cookies, please read our Privacy Policy.