The Chinese dairy industry is in crisis due to an oversupply of milk and low consumer demand, worsened by a declining birthrate and economic slowdown. Despite government efforts to boost milk consumption for health reasons, the market is saturated, leading to falling prices and financial losses for farmers. The situation deteriorated after cattle imported in 2019 matured during COVID-19 lockdowns, disrupting supply chains. Farmers are culling cows and selling excess cattle for beef, but both markets are oversupplied. The industry, once a symbol of China's economic growth, is struggling to regain consumer trust after a 2008 food safety scandal and must persuade consumers to see dairy as a staple rather than a luxury. The low birthrate adds further uncertainty to the industry's future.