In 2023, Ecuador saw a 5% increase in banana exports, totaling 355 million boxes, with the European Union and Russia being the primary markets. Despite the EU accounting for 28.42% of the share, exports to Russia fell by 3%. There was also a surge in demand from Africa and Asia. However, the sector faced challenges due to escalating crime in Ecuador and logistical issues such as rerouting on the Red Sea route and congestion at the Panama Canal.