Peru is a major supplier of fruits and vegetables to Europe, including asparagus, avocado, mango, and grapes. The Commercial Economic Counselor of Peru in Spain, Joan Manuel Barrena Chávez, is focusing on diversifying Peru's exportable offer by promoting "ethnic" products like olluco, lucuma, purple corn, and chili peppers. He also emphasized the potential of organic products and highlighted the increase in consumer demand for healthier and more sustainable food. The new Common Agricultural Policy (PAC) and the Green Pact in the European Union are designed to promote sustainable production, and Peru is encouraged to convert its production to organic to gain access to the European market. A total of about 60 Peruvian companies participating in the Fruit Attraction fair in Madrid received a good response from businessmen from various countries.