Europe holds promise for Canadian lentils

opportunity for increased exports to that market as demand for lentils grows,” said Julianne Curran, vice president of market innovation with Pulse Canada. “And that is trending in the right direction.” Why it Matters: Canada is trying to diversify away from unpredictable markets like China and India. Consumers in Europe are very familiar with lentils and have a strong, positive perception of the crop. It is a market that consumes both red and green lentils. A 2024 study commissioned by Pulse Canada found that 30 per cent of consumers in the United Kingdom and Germany eat lentils weekly, and more than half view them as healthy and nutritious. Curran said they are seen as a wholesome comfort food in Germany, while in the U.K. familiarity is on the rise due to the influence of its large Indian population, who regularly consume lentils in dahls and curries. “We have that in our favour,” she said. “In some of our other markets that we’re trying to grow consumption and utilization, ...