Europe promotes regulations to end unfair competition for Asturian cider

The European Commission (EC) is promoting marketing regulations at the community level to put an end to the "unfair competition" that, in its opinion, traditional ciders such as Asturias suffer from from large industrial producers who put the same cider name on the market. a series of "low quality and mass consumption" drinks based on concentrates, mixes and added sugars. According to the Commission report that is already being handled by both the Parliament and the Council of Europe, the initiative would mean that those industrial products that do not meet minimum quality standards will no longer be on the market under the name of cider, thus guaranteeing the consumer adequate information about the product and reinforcing the "authentic" character of cider made exclusively with fresh apple juice based on demanding ...