The article highlights the mixed honey production seasons experienced by European beekeepers due to natural disasters and climate change. The European Association of Beekeepers (EPBA) discussed the industry's challenges at a meeting in Friedrichshafen, with reports from beekeeping associations in several European countries. The meeting aimed to address issues such as the spread of honey of dubious origin, the effect of climate change on honey production, and the struggle to maintain the profitability of beekeeping. The EPBA is advocating for full transparency regarding the country of origin of honey, with some European Member States already implementing this requirement. The article emphasizes the need for measures to prevent honey fraud and to ensure that consumers are well-informed about the source of the honey they purchase.