The European Cocoa Association (ECA) and other industry groups have requested a delay in the implementation of the EU Deforestation Regulation (EUDR) out of concerns for harm to the cocoa and palm oil sectors' competitiveness and potential market fragmentation. The EUDR aims to combat deforestation by imposing mandatory controls on companies to prove their products are 'deforestation-free' but has faced opposition due to concerns over trade barriers, increased supply chain complexity, and the technical capacity of agricultural industries to handle the data requirements. Despite these concerns, the requirement for supply chain transparency and proof of origin has garnered broad support. The European Commission is called upon to provide clarity and technical support to help stakeholders adapt to the regulation, underscoring the need for a balanced approach to ensure both environmental sustainability and the economic viability of the cocoa industry.