The article provides an overview of the current situation and forecast for strawberry markets in various countries, including the Netherlands, Germany, France, Italy, China, North America, and Australia. It discusses the transition from Spanish to local strawberry supply in the Netherlands and Belgium, ongoing production challenges in Italy and Spain, increased competition in France, and efforts to recover lost kilos in production and retail in Spain. In China, the focus is on increasing production and introducing new varieties, while in North America, limited supplies are expected due to delays in California production. In Australia, a new project aimss to develop strawberry varieties for easy robot harvest, addressing the challenge of a decreasing horticulture workforce.