The Malaysian Palm Oil Council (MPOC) is strategizing to diversify its export markets beyond China and India, which currently account for 97% of its palm oil exports, by focusing on the Middle East as a new market. In 2020, Malaysia exported 2.5 million MT of palm oil and palm oil products to the Middle East, despite COVID-19 lockdown impacts. The Middle East's demand for palm oil is expected to grow due to its lower cost compared to other edible oils and its preference in the food manufacturing and HORECA sector. However, challenges such as consumer resistance, negative perception, and rising freight costs may need to be addressed. Despite these challenges, the UAE and Iran have shown significant growth in importing Malaysian palm oil in 2021, and the Middle East is seen as a reliable export destination for palm oil.