Poland: The wine market in Poland is developing rapidly, according to experts

Jakubczak pointed out that in Poland there is a noticeable trend of consuming premium products. The number of people drinking alcohol is decreasing, which is especially visible among young people, while those who drink alcohol consume less, but of better quality - he noted. We are switching from cheaper beer to craft beers, we are switching from cheap vodka to more exclusive alcohols, such as whisky, brandy, cognac, and in the case of wine - we are switching from, let's say, cheap or relatively cheap corporations, to slightly better wine, from smaller vineyards. and this is the direction in which this market is developing. This can be seen, for example, in the data collected by organizations such as Nielsen, which analyzes the purchasing habits of Poles in many industries - said Jakubczak, adding that over the last two years, the market for premium wines, i.e. those costing PLN 30-49 per bottle, has been growing the fastest in terms of volume. , which is also the range where you ...