Mido Food Company is the largest importer of tea in Morocco, holding a 60% market share as China remains the primary supplier, accounting for 98% of the country's tea imports. The Moroccan tea market predominantly imports Gunpowder, Chun Mee, and Sow Mee teas. Despite the introduction of Vietnamese green tea, which is deemed to have good quality, it struggles to compete due to the lower resale price and the preference for Chinese tea's form and taste among Moroccan consumers. Consequently, there is potential for Vietnamese tea exports to Morocco to meet the high demand, provided they can improve price competitiveness and product presentation.