The article highlights the impact of increased freight and labor costs on the profitability of various stakeholders in the Vietnamese mango export value chain, with exporters, farmers, and collectors experiencing significant profit losses despite a growth in export value. The industry, led by China as the largest market, faces challenges from increased competition with Cambodia's entry into the market. Despite these challenges, dried mango continues to perform well due to its long shelf life and demand. Vietnam's mango production remains steady, ranking 13th globally, and is surrounded by intense competition as China expands its import options.