The Vietnam Fruit and Vegetable Association predicts that the industry will surpass a revenue of 7-7.5 billion USD this year, with fruit and vegetable exports reaching 3.4 billion USD in the first half alone. There has been a significant increase in demand and opportunities, with notable growth in durian, dragon fruit, bananas, and longans. Businesses are also signing large value contracts in new markets, experiencing increased interest from quality product consumers in Vietnam. There is potential for further growth with the main durian harvest season and the possibility of more agricultural products like frozen durian and fresh coconut participating in negotiations with China. Businesses are also focusing on improving product quality, transporting goods by air, and collaborating with shipping lines to prioritize agricultural products amidst rising container shipping rates.