Ihor Chechitko, the director of HZPC Ukraine, is advocating for the export of Ukrainian potatoes to Europe, emphasizing the importance of sustainable cultivation and quality control. He suggests that Ukrainian producers should unite and obtain necessary certificates like GlobalGAP to meet European standards. Additionally, he underscores the need for marketing efforts to introduce Ukrainian potatoes to European markets. Chechitko believes that with the right strategies and by leveraging the current market conditions, sustainable Ukrainian potato exports to the EU can be achieved within a few years.