The article highlights a significant decrease in the prices of commonly sold dairy products in Paraná, Brazil, in January 2021, following a high inventory volume and pressure from retailers. The Paraná Industry / Milk Producers Council (Conseleite-PR) set the reference value for milk at R $ 1.6765 per liter, a 9.95% decrease from December, due to market volatility and the impact of the pandemic. However, prices for these products have overall increased compared to previous years. The article also mentions that while some products like provolone and yogurt saw price increases, others like powdered milk and curd saw decreases. The first Conseleite-PR meeting of 2021 addressed the current uncertain economic situation and the challenges the dairy sector faces due to the pandemic and political changes.