Fair trade resists inflation on the French market

Published 2023년 5월 11일

Tridge summary

Despite consumer purchasing power losses, sales of Fairtrade/Max Havelaar labeled products in France, including cocoa, ice cream, and tea, saw a 7% rise in turnover to 1.3 billion euros in 2022. Although there was a 5% decrease in volumes, the association expected a worse drop, particularly in bananas. The increase in sales was led by chocolate, ice cream, and tea, while banana sales fell by 5%. Main retail chains have continued to supply a substantial amount of these products, with some committing to using Fairtrade/Max Havelaar certified cocoa in their private label products. The Max Havelaar France association has been certifying products as fair trade and environmentally friendly since 1992.

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Original content

Cocoa, ice cream, tea: sales of Fairtrade/Max Havelaar labeled products have held up on the French market in 2022 despite the loss of consumer purchasing power, the main fair trade certification body in France said on Thursday. The sale of chocolate bars or fruits labeled by the Max Havelaar France association, which certifies nearly 80% of fair trade products in the country, generated a turnover of 1.3 billion euros in 2022, up 7% compared to 2021. Despite a rise in product prices, the decline in volumes was limited to 5%, while Max Havelaar France expected “a drastic drop” for certain foodstuffs such as bananas. Blaise Desbordes, its general manager, sees it as a sign of “very good resistance”. When consumers "have identified fundamental products, the purchase of which makes sense, they maintain their commitments even in times of inflation", he told AFP. The majority of them, according to him, are “attached to the payment of a remunerative price to the producers”. Read alsoThe ...

Source: Lefigaro