Ninh Lai commune in Vietnam has found success in cultivating Thai chili, with the crop bringing in substantial profits due to high selling prices. The average income per sao (about 10,000 square meters) has been around 40-45 million VND, a significant improvement compared to other crops. The high yield and disease resistance of the Thai chili variety, along with favorable weather, have contributed to its profitability. In Cap Tien commune, the price of chili has reached a record high of 95,000 VND per kg, leading to higher profits than other crops. The switch to Thai chili cultivation in Dong Tho commune has also proven economically beneficial, providing a good income for farmers and reducing the number of poor households in the village.